Why Every Business Needs a Professional Branding Session: Insights from My Recent Work with Elegance Aesthetics
Featured Work Ian Cowpar Featured Work Ian Cowpar

Why Every Business Needs a Professional Branding Session: Insights from My Recent Work with Elegance Aesthetics

Recently, I had the privilege of working with Paola on a branding session for her business, Elegance Aesthetics, that is opening a new location this month that brought her vision and personality to life. Today, I’ll share the value these sessions offer any business, key takeaways from this particular session, and why branding photography is a critical step in establishing your professional identity.

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Romance in the Rain: A Herb Lyceum at Gilson’s Wedding
Wedding Blog Ian Cowpar Wedding Blog Ian Cowpar

Romance in the Rain: A Herb Lyceum at Gilson’s Wedding

Every wedding has a unique story to tell, and it's a privilege for me to be the storyteller. I had the honor of documenting a remarkable wedding at the enchanting Herb Lyceum at Gilson's in Groton, MA for Carolina and Michael. Despite the rain that graced the day, the ceremony took place surrounded by lush, green gardens, creating a truly magical atmosphere. Come along with me as I recount this unforgettable day.

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Methuen’s Hidden Gem for Photo Sessions
Ian Cowpar Ian Cowpar

Methuen’s Hidden Gem for Photo Sessions

Right downtown, up behind City Hall, sits Greycourt Park. I had lived here for a number of years before finding it myself, and had no idea that it even existed, let alone knew what it offered for portrait settings.

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